Facebook is No Longer Limiting Text on Your Ad Images – Chris Zaccaro

Facebook is No Longer Limiting Text on Your Ad Images – Chris Zaccaro

I’m giving a thumbs up to Facebook for finally doing away with its infamous, long-in-the-tooth 20% rule. Until now, Facebook discouraged its advertisers from using images with more than 20% text, either by limiting an ad’s reach or by flat out rejecting the ad altogether. Their public justification was that images with less text performed better—they also implied that it would…