“Publicity is absolutely critical. A good PR story is infinitely more effective than a front-page ad.” — Richard Branson Branson said that well before artificial intelligence began changing how people search for information. Today, his point may be even more important. I was reminded of that during a recent afternoon at Rebellion Group, where more than 60 marketing and communications leaders…
By Brian Flaherty, Executive Vice President, Sullivan & LeShane Public Relations, Inc. I am, by trade and temperament, a word guy. Putting aside my penchant for telling a never-ending story, I have spent the better part of my career coaxing the right words into the right order at the right moment. Words are my tools, my currency, my craft. So it…
By Paddi LeShane, CEO, Sullivan & LeShane Public Relations, Inc. As our nation approaches its 250th birthday, a remarkable initiative is underway. The folks at Together for 250, an independent, business-led initiative that invites companies, chambers, and business associations to recognize this anniversary by writing uplifting American stories of ingenuity, resilience, and opportunity. At the center of the campaign is A…
There’s a moment at the end of every legislative session that’s easy to misread. The pace stops. The noise quiets. Lawmakers leave Hartford. And for a brief beat, it feels like something has concluded. But in Connecticut, that moment is less of an ending and more of a handoff. Not from work to rest—but from policymaking to interpretation. Because what happens…
Many digital marketers say, “email is the only digital channel you truly own.” But what does that really mean? Unlike social media platforms, digital newsletters aren’t controlled by algorithms that decide who sees your content and when. While organizations do own their websites, the relationship is different. A website waits for someone to visit it. A newsletter, on the other hand,…
By Paddi LeShane, CEO, Sullivan & LeShane Public Relations, Inc. A few weeks ago, it seemed like everywhere you looked — news channels, LinkedIn, social and digital platforms — people were talking about Davos. You may have found yourself wondering, What is Davos, exactly? And why should I care? Davos is the annual World Economic Forum, where business leaders, policymakers, and…