This basic tenet of good communication practices dawned on us today when we noticed an interesting anniversary. On May 10, 1975 – 47 years ago today – Sony unveiled its Betamax Videocassette Recorder. It was a seismic event in how television shows were watched and produced. The very idea of a technology that would allow you to record a show and…

Simplicity. Such a valuable tool in public relations, in communications in general, and in getting an important message out that you need to not just be delivered, but understood.

We always say at Sullivan & LeShane: “Winning awards is nice, but it doesn’t compare with accomplishing our clients’ goals.” The Greater Connecticut Chapter of the Public Relations Society of America (PRSA-CT) recently announced the winners of their 2021 Mercury Awards and Sullivan & LeShane Public Relations, Inc. took home three honors, spotlighting work we have performed on behalf of our…

This opinion piece from Dan Tapper originally appeared in the Hartford Courant on August 2, 2021. To view the article on the Hartford Courant’s website, click here. That Simone Biles is one of the greatest athletes in the history of the Olympic Games is a given. But the other day, when she all but stopped the world in its tracks with…

One sporadic hobby of mine over the years has been acting in community theatre. I’ve probably done a dozen or so plays with roles of varying sizes, ranging from leading roles to supporting roles to very small roles. It is fun to immerse yourself in a character and work with a group of other non-professional but well-meaning actors with the common…

It’s one thing to have a story worth telling. It’s another to have that story told—and heard—in the echo chamber that surrounds the Connecticut State Capitol. The relationship between Connecticut’s state government and news media predates the formation of our nation. The Fundamental Orders established Connecticut as a self-ruled colony in 1639, and a century and a quarter later, in 1764,…

The coronavirus pandemic of 2020 has made a profound mark on the way journalists cover the governor and state legislature. In this second installment—posted as the General Assembly wraps up its second special session of the COVID-19 era—we focus on what it’s like for the members of the State Capitol Press Corps to cover the legislature—which prematurely ended the 2020 legislative…

As we always say at Sullivan & LeShane: winning awards is nice, but it doesn’t compare with accomplishing our clients’ goals. The Greater Connecticut Chapter of the Public Relations Society of America (PRSA-CT) announced the winners of its 2020 Mercury Awards this week and Sullivan & LeShane Public Relations, Inc. took home six honors, including four Gold Mercury Awards, spotlighting work…

I’m giving a thumbs up to Facebook for finally doing away with its infamous, long-in-the-tooth 20% rule. Until now, Facebook discouraged its advertisers from using images with more than 20% text, either by limiting an ad’s reach or by flat out rejecting the ad altogether. Their public justification was that images with less text performed better—they also implied that it would…