“(You’re) picture-perfect, you don’t need no filter.” – Justin Bieber
Aw, thanks Biebs. The capability of today’s smartphone cameras is pretty incredible, but the reality is often times you still don’t get the final quality you’re looking for in a photo. And whether you’re distributing a press release, creating a social media post, designing a PowerPoint or developing marketing materials, including high quality images can make all the difference in capturing your audience’s attention.
So here’s some good news designed to make those photos pop. Photoshop Camera, from Adobe, is an impressive and useful new smartphone app that was released just last week. It’s now available for download in Apple’s App Store and the Google Play Store.
Photoshop Camera allows you to use lenses and apply filters to photos either in your camera roll or to photos you capture using the app itself. It uses AI technology to recognize the type of photo you’re taking—selfie, portrait, landscape, food, etc.—and provides you recommended filters and fixes to boost the overall quality of the image. This is a plus if you haven’t yet booked your post-quarantine hair appointment.
Other apps provide similar services, but Photoshop Camera wins with its balance of strong features, ease of use and notable speed—providing users an affordable and portable alternative to professional cameras or high-end photo editing software (like its namesake, Photoshop).
If you’re away from your PC, live-tweeting at an event or rushing to post an online article, this app can allow you to capture and edit your photos fast, providing quick turnaround while maintaining high quality. After all, it’s as much the image as the headline—if not more so—that grabs your audience’s attention.
When it comes time to download your final image, the app provides one-click cropping options—so you have the exact dimensions you need for the platforms or space you’re using (square, Instagram 4:5 or 5:4, 16:9, 3:4 and a couple others). It makes sharing easy too. You can post directly to your social from the app or send to a friend or colleague over messenger platforms and email.
If you’re constantly taking and sharing photos from your phone, then you should definitely give it a try. It could make the difference in your next project or post being “picture-perfect.”
Here are some before and after examples to give you a better picture—each of these were enhanced in under 60 seconds.